Trends and Tactics used for Mobile Marketing Essay

Trends and Tactics used for Mobile Marketing - Essay Example Consequently, the customers are able to search for the product based on the simple captivating message given and eventually purchase the product (DeMers, 2014).Starbucks is another company that managed to effectively tap into the benefits of mobile marketing, through using the reward strategy; a reward system as the major strategy for attracting and retaining the attention of the customers (Vong, 2012). Starbucks has established a reward system program that rewards its repeat customers and then is divulging this advertisement through the mobile marketing platform. Consequently, the strategy makes it easier for the target customers to be reached personally, considering the fact that most of the consumers who own a mobile phone normally have the phone with them practically all the time (Richardson, 2010). This makes it possible for the attractive reward program by Starbucks to gain more attention both through mobile accessibility and the consequent word of mouth. The Starbucks strategy is becoming very effective because; when a reward system is communicated to a target consumer through their phone, it becomes more personalized and owned by the consumer as opposed to an advertisement that could be made through TV or print media.Thus, both Starbucks and Apple Inc. have been able to tap into the mobile marketing platform effectively through applying the simplicity and the reward system strategies respectively; and thus are consequently reaping the benefit of their unique mobile marketing strategies.